Publishers. Digital medias. Broadcasters. Content Producers.

Retain, convert & engage your audiences

  • checkThe tools: The complete set of tools needed to master your reader revenue model
  • checkThe expertise: Strategic and operational guidance by audience conversion specialists to support you in continuously optimizing performance
  • checkThe inspiration with The Audiencers, the industry-leading community for media pros

The tools.

The complete set of tools needed to master your reader revenue model, from engagement & registration, to subscription & retention.

Dynamically gate content with paywalls, registration walls, cookie walls & data walls

Engagement & anti-churn on-site widgets to increase retention and lifetime value of members & subscribers

Export Poool's raw data analytics to your favorite cloud providers to consolidate your insights

In 3 months.

The expertise.

With our Strategic Guidance, achieve a ROI of 400% to 1300% of Poool products in less than 6 months

  • checkSupport decision-making while limiting risks
  • checkAccess to exclusive benchmarks to compare yourself with others
  • checkA consultant who has worked with similar titles facing similar problems and is continuously monitoring the industry on your behalf
  • checkA consistent rhythm: every 45 days we remind you of the roadmap and put in place the actions needed to succeed
  • checkExtra hands to setup the Poool Dashboard when you don't have the time
  • checkA different point of view to overcome internal tensions and politics, bringing teams together towards a shared north star metric

The inspiration with

The Audiencers is the industry-leading community for media pros.

  • Heart of our B2B offer, our website is the tab media leaders open every week to stay at the top of their game
  • checkThe Audiencers' Festivals: Real life events where media leaders gather to network with fellow professionals, get exclusive insights and share practical content with good music & happy vibes
  • checkWhatsApp communities: Where discussions and debates happen, news is shared and people bond around jokes, polls and emojis

Poool already supports over 150 digital publishers worlwide

Digital Media · Press · Broadcaster · E-learning · SaaS · Brand publishing

The Africa Report
Le Point
Alternatives Economiques
Le Journal du Dimanche
La Tribune
Nice Matin
Livres Hebdo
Money Web
Centre France
Paris Match
Sud Ouest
Sinar Harian
The Fix
Launch A/B tests in just a few clicks with the Poool Dashboard

Poool easily integrates your tech ecosystem with 3rd party connectors and webhooks

  • checkQuick and easy tech integration
  • checkUse your favorite tools without any line of code
  • checkLimitless A/B testing
  • checkNative segmentation based on user profile or context

Poool’s clients are seeing the results

+ 9 consent

won back in <5 weeks

2x logged-in traffic

in 5 months

200% conversion rate

increase in just 5 weeks

And with our team of experts, you’ll soon be achieving the same

Consultancy from some of the best in the business, Poool will support you from day one to ensure the development of strong, optimized strategy that will lead to long-term business growth. Adapted, insightful and always by your side.
Marion Wyss
Marion Wyss
Co-founder of our consulting offer, Marion has more than 10 years experience in digital content, specializing in product quality, engagement and conversion strategies, including ELLE, Challenges, L’Obs.
Anthony Ribeiro
Anthony Ribeiro
7 years experience in digital publishing, specializing in conversion and retention, including The New York Times, The Economist, Drawn & Quarterly and PlayBac Presse.
Ludivine Paquet
Ludivine Paquet
4+ years experience in the publishing industry, working on online diversification strategies at Prisma Media. Ludivine also has a certification in Data Analysis and specializes in conversion methodologies.

The Tools. The Expertise. The Inspiration.

  • checkThe tools: The complete set of tools needed to master your reader revenue model, from engagement & registration, to subscription & retention
  • checkThe expertise: Audience conversion specialists to support you in continuously optimizing performance with strategic guidance
  • checkThe inspiration with The Audiencers, the industry-leading community for media pros we launched in 2022

Client testimonials

Poool’s consultancy has been an incredible bonus for us - the team has provided us with invaluable strategic advice and has supported us in building and following our testing roadmap. The consultancy team has also been an asset for our day-to-day running of the tool, always ready with best practice recommendations.
Emilie Courmont - Digital Acquisition - EBRA Group — EBRA Group
A perfect-suited solution to acquire leads, engage audiencers and convert your visitors, Poool allows us to test & learn with ease and continuously develop our strategy. The tool is in constant evolution, constantly offering us new features and designs (that can be slightly tricky to master based on your goals).
Ava Gabard - Head of Marketing - Global Média Santé — Global Média Santé
Quote managed to triple the size of its subscribers base in the last 3 years. Using the Poool platform has been a huge help to achieve our goals. It allowed us to test and deploy effective paywall strategies really fast.
Frédéric Désiles - Strategy and Marketing Director - Alter Eco — Alter Eco
The addition of Poool to my clients website has been the missing piece of the puzzle! It's been a key element in reinforcing the marketing funnel we put in place to drive email signups and subscriptions, and the results have been great so far.
Buster Manston - Digital Marketing & Content Manager - WDDTY — WDDTY
The Moneyweb team were able to set up a new strategy in just 10 days between our onboarding call & deploying our new paywall online!
Marieka van Vuuren - Head of Development - MoneyWeb — MoneyWeb

Ready to convert your audience into leads, members and subscribers?

Let’s book you in for a free demo!
Adapted advice from our team of industry experts.
Products and pricing to match your business needs.
Free estimation of your ROI and recommended next steps.