Personalize user experiences. Collect first-party data. Optimize conversion rates.

Generate revenue from your content

Place content behind a dynamic wall to convert your readers, viewers and listeners into leads, members and subscribers!

A value exchange suited to your business model

Customize what you ask of your visitors based on their level of engagement, profile and context.

Launch a subscription offer in complete simplicity

All the tools you need in one place, from the paywall to payment

Registration or subscription

Choose the wall that matches your business model - Registration Wall to create a free account, Paywall to require payment

Optimize conversion rates

Adapt walls to your customer’s profile and context to increase conversion rates in no time
Create this wall in 3 easy steps with Poool

Simple but effective

Thanks to our intuitive Dashboard, your marketing team will have complete autonomy to drive and optimize your conversion strategies in one place.

  • checkLess than 30 days to go live
  • check1 hour training before full autonomy for marketers
  • check5 minutes to change a scenario, 1 week to test

Develop your strategy over time

Start with a simple strategy to reduce risks, then iterate. Test different wall scenarios with ever finer granularity, adapting your strategy to each user based on device, interests, source of traffic or level of engagement to continuously optimize performance.

  • checkLaunch with just a few scenarios, adding more as you refine your conversion strategy
  • checkTarget multiple revenue opportunities simultaneously
  • checkA/B test, analyze and optimize in the Dashboard
Launch A/B tests in seconds thanks to the Poool dashboard

Poool is more than a tool. Poool are a team of experts.

Our team has worked with some of the most successful digital publishers in 12 countries around the world. Now we're putting our expertise to work in supporting other content producers to achieve the same.

  • checkLearn from our expertise in monetizing content
  • checkCompare performance with others in the market thanks to our industry insights
  • checkAccess to The Audiencers+, our premium publication for clients, full of exclusive benchmarks and the latest market trends

Solutions that drive conversions for producers of all types of content

Easily integrated into your ecosystem and entirely adaptable to your strategy, content and audience.
Le Journal du Dimanche
The Fix

Amazing features to fit your strategy's needs

  • checkGradual implementation: launch your strategy risk-free by initially implementing and A/B testing your strategy on a specific context, audience or small % of your traffic, expanding as you grow
  • checkCode-free design builder: every aspect of our solution is customizable so marketing teams can change texts, designs, forms and scenarios in minutes, not days. No more tech dependency.
  • checkIntegrated into your site: with Stripe to collect your subscription payments easily; with Didomi to implement cookie walls in just a few clicks; with Mailchimp to store user's data; with Zapier to connect any other tool needed...
  • checkNative segmentation based on device, content type, source of traffic, user profile or location
  • checkCustom segmentation to target your own data set, such as logged-in users, former subscribers or propensity score
  • checkA/B test of any aspect of your wall (wording, design, scenario) in 2 clicks without dev involvement. Analyze results as they run
  • checkOpen to your ecosystem: with our API, webhooks and events, you can connect any database needed (and Poool will never share data)

Client testimonials

Poool allows us to better qualify our user segments and deploy an effective guest account strategy, integrating easily on our platform. We now envision a phase where each segment will be addressed with a specific user experience.
Benjamin Lupu - Chief Digital Officer - The Africa Report — The Africa Report
We integrated Poool’s tool into our site very quickly thanks to close support from the team. The product allows us to adapt the paywall to different user profiles so as to maximize reader conversion rates.
Jimmy Temporado - Product Owner - Journal du Dimanche — Journal du Dimanche
Quote managed to triple the size of its subscribers base in the last 3 years. Using the Poool platform has been a huge help to achieve our goals. It allowed us to test and deploy effective paywall strategies really fast.
Frédéric Désiles - Strategy and Marketing Director - Alter Eco — Alter Eco

Ready to convert your audience into leads, members and subscribers ?

Let’s book you in for a free demo!
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